Six skin-safe
superfoods.
Every ingredient in Soft Lip Blur earns its place. Hydrating, nourishing, antioxidant — formulated in Bangalore for Indian undertones.
Shop Soft Lip BlurWe put the actives in first. Pigment second. Most lipsticks do it backwards.
What's inside every
tube.
Squalane
Deeply hydrates without greasiness. Conditions the lip barrier so your colour stays comfortable all day.
Hyaluronic Acid
Draws moisture into the lips and holds it there. Works at two molecular weights for surface and deep hydration.
Panthenol
Soothes, softens and repairs the delicate lip skin. Key reason the formula feels kind enough for daily wear.
Niacinamide
Smooths lip texture over time. Helps with uneven lip tone — a game-changer for warm Indian undertones.
Mango Seed Butter
Cushions and softens dry lips. Melts on contact for that cloud-like, feather-light texture.
Blueberry Extract
Antioxidant superfood that also subtly enhances natural lip colour. Protects against environmental stress.
What we leave
out.
No toxic ingredients. No compromises. Soft Lip Blur is free from every common irritant — so you can wear it every single day.