4.8 from 52 honest reviews.
Finally a lipstick I actually love
"I've tried every lipstick out there. Own It is the first one I reach for every single day. Stays put without drying me out — I can actually eat lunch without reapplying."
The wand is everything
"Goes on in two swipes. No bleeding into fine lines. Hush Honey is the perfect everyday shade for my undertone. Also used it on my cheeks and it looks so natural."
Worth every rupee
"Deep Truth on deeper skin is everything. Rich without being overpowering. My sister kept stopping me to ask what I was wearing."
Love it on cheeks too
"Bought for lips, stayed for the cheek tint moment. A tiny dot blended with fingers looks genuinely radiant. Shade is Divine — gorgeous on my NC40 skin."
Clean formula, real pigment
"Most clean lip products sacrifice payoff. Not this. Girls Girl layered twice is full opacity. No weird aftertaste either. I've repurchased twice."
Exactly what I needed
"Bare Affair is the most flattering nude I've found on my fair undertone. Feather-light and hydrating — my lips feel better with it on than without."
Almost perfect
"Love the formula, love the shade (Bare Affair). Wish the tube was slightly bigger for the price, but quality is absolutely there."
Touch up on the go
"The wand is such a smart design. No mirror needed, reaches every corner. Own It goes with literally every outfit I own."
Hush Honey is my everyday
"I was between Hush Honey and Divine — ordered both. Hush Honey is now my daily, Divine is my weekend. Both incredibly wearable on tan skin."